Posted by KB From SI Blog on 7th Jul 2019
Let's talk about Platinum Jewelry.
When you are selecting your jewelry remember to ask about a Platinum alternative. When you design your jewelry with Platinum, you are creating for yourself the best foundation possible. Since Platinum is the strongest and most durable precious metal, Platinum will ensure the security of your Diamond or Gemstone selected for your jewelry setting.
Facts about Platinum:
Color and Purity:
Platinum is naturally white – it comes out of the ground white. No plating is necessary. Platinum doesn't change colors – it develops a patina with wear, which can be buffed back to its original shine if desired.
Care and Maintenance:
Platinum requires the least amount of lifetime maintenance due to its durability and purity. Platinum can be cleaned at home with a jewelry cleaning solution but should be taken to a jeweler yearly for polishing and to check stones.
Platinum retains its weight even after polishing. It will weigh the same 50 years from now as it does today, making it heirloom quality.
Platinum's great strength provides maximum security for a Diamond. Regardless of the shank quality, choose a platinum head.
So when that very special occasion calls for something Extraordinary, remember Platinum for your setting.