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Why Platinum Jewelry?

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          Moissanite and Diamond Platinum Ring

          Let's talk about Platinum Jewelry.

          When you are selecting your jewelry remember to ask about a Platinum alternative. When you design your jewelry with Platinum, you are creating for yourself the best foundation possible. Since Platinum is the strongest and most durable precious metal, Platinum will ensure the security of your Diamond or Gemstone selected for your jewelry setting.

          Facts about Platinum:

          • From the Star of Africa to the Hope Diamond, most famous Gems are protected by a Platinum Setting.
          • Whether you are aware or not all precious metals scratch. However, Platinum has a unique quality, when it is scratched you never lose the metal, instead (and unlike Gold) when Platinum is scratched, the metal is merely displaced.
          • Platinum is one of the densest elements at 12.4 ounces per cubic inch, a little more than 21 times the density of water or six times the density of a diamond.
          • Platinum enhances the natural luminosity of gemstones by not contaminating their color with metal color.
          • Platinum is so rare that all of the platinum ever mined could fit into the average American living room.

          Color and Purity:

          Platinum is naturally white – it comes out of the ground white. No plating is necessary. Platinum doesn't change colors – it develops a patina with wear, which can be buffed back to its original shine if desired.

          Care and Maintenance:

          Platinum requires the least amount of lifetime maintenance due to its durability and purity. Platinum can be cleaned at home with a jewelry cleaning solution but should be taken to a jeweler yearly for polishing and to check stones.

          Heirloom Quality:

          Platinum retains its weight even after polishing. It will weigh the same 50 years from now as it does today, making it heirloom quality.


          Platinum's great strength provides maximum security for a Diamond. Regardless of the shank quality, choose a platinum head.

          So when that very special occasion calls for something Extraordinary, remember Platinum for your setting.

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